Gaming
GTA 6: The Cross Culture Marketing Masterclass
Rockstar just turned music marketing into the game. Nine artists, three Spotify billboards, one playbook from 2018. Games are now ad platforms, if you respect immersion.
Artificial Intelligence
Artificial Intelligence Will Boost Netflix's Margins
Netflix spends $18B on content. AI doesn't just make it cooler, it makes it cheaper, better targeted, and far more profitable. From VFX to dubbing to ads, here is the full margin playbook.
Artificial Intelligence
Dead Artist Effect & AI: Would it still exist?
When an artist dies, prices spike because supply becomes finite. When their estate can license an AI to make infinite new songs and hologram tours, does scarcity die too?
Artificial Intelligence
As The Dead Internet Takes Over, Meta Should Build For Human To Human Engagement
About half of the internet already looks AI written. When feeds are full of slop, content alone stops building trust. Meta wins by building products where real people interact with each other.
Productivity
Digital Marketing Agency Briefs: Use Docs, Not Sheets
We assume spreadsheets are the ultimate organizational tool for digital marketing agencies. The reality is that stuffing creative briefs into a grid completely blinds the artificial intelligence agents trying to optimize your campaigns.
Marketing
How Dr. PONG Hacked the Asian Beauty Market
We assume building a beauty empire requires massive venture capital and expensive shelf space at legacy department stores. Dr. PONG proved that redirecting physical retail commissions directly into decentralized affiliate networks is the ultimate growth hack for the modern consumer brand.
Social Media Marketing
Why Voice Comments Can Be the Future of Social Media
We assume text based social media is a permanent cultural fixture. As generative bots flood the comment sections the platforms that pivot to voice replies will instantly resurrect the dead internet.
Meta
How Foldable Phones Will Kill Short Form Content
We assume the endless scroll of vertical video is a permanent cultural shift. The rapidly expanding market share of foldable smartphones is about to completely destroy the vertical format and violently reorder the creator economy.
Proton
The FUD Trap: Why Proton is Inviting a Ban
Proton is pivoting from building quiet privacy tools to funding aggressive geopolitical marketing. Sponsoring media pieces that expose military intelligence might drive short term subscriptions but it practically guarantees catastrophic regulatory retaliation.
Social Media Marketing
HBO Max Shorts Is a Bad Idea: Why You Can't Monetize TikTok Inside a Subscription
HBO Max just launched TikTok inside a paywall. TikTok works because content costs zero and ads monetize scrolling. HBO Max Shorts costs 20 million per episode and lives inside a 15.99 dollar subscription. Wrong business model.
Economy & Markets
The Fate of Mobile Phones Depends on Social Media Platforms
Hardware executives believe consumers spend a thousand dollars upgrading their phones to access a slightly faster processing chip. People are actually just buying an expensive camera lens to maintain their social status on Instagram.
Venture Capital
MAFIA the GAME and the Genius Marketing of Founders Fund
Venture capital firms usually waste millions producing boring corporate podcasts that nobody actually watches. Founders Fund just proved that recording tech billionaires playing a simple parlor game is the ultimate marketing engine.