Marketing
Oura has dominated the health tracking market through elite sports partnerships. But their biggest untapped demographic is not athletes. It is the massive global fandom of fantasy geeks waiting for the perfect pop culture wearable.
Geopolitics & Defence
Western strategy relies on the assumption that every opponent wants to survive. When you fight an adversary who values martyrdom or historical legacy over their own life, all of our mathematical models completely collapse.
Artificial Intelligence
We are terrified that artificial intelligence will eliminate our jobs entirely. The reality is much more subtle and structural. AI will not destroy the workforce, but it will dissolve the traditional forty-hour workweek into fractional, part-time labor.
The era of manually pulling levers in Meta Ads Manager is over. With the two billion dollar acquisition of Manus AI, Meta is replacing human media buyers with an autonomous digital workforce. The fundamental constraint of marketing is shifting from human time to computational cost.
Direct response ads are the psychological engine of the internet. From guys in garages to aesthetic concerts, they are designed to hijack your attention. But this relentless pursuit of the click is slowly destroying the platforms we use every day.
Sports and war have always been two sides of the same human impulse. Now, defense contractors are treating the sports arena as their primary marketing channel. The intersection of athletic struggle and military dominance is the ultimate geopolitical flex.
We blame the youth for having fried dopamine receptors and gambling addictions. But we are missing the macro-economic reality. The middle class of wealth, looks, and relationships is hollowing out. Today, the penalty for being average is invisibility.
Suno AI showed us the magic of generative music. Google’s Lyria 3 just showed us the future. By integrating deep musical control into the Gemini ecosystem, Google is about to turn every YouTube user into a composer.
AI just lowered the barrier to entry for marketing to zero. But it also raised the "Noise Floor." In a world of infinite, average content, the only way to scale is to take the risks that the algorithm tells you not to.
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Bill Gurley is a venture capital legend who funded the modern internet. His new book is a masterclass in escaping the middle class of your profession. It teaches you how to weaponize obsession to become the absolute best in the world at one specific thing.
We finally gave AI a memory, and it changed everything. Now, we are giving them "Skills." This is the exact moment AI agents transition from personal assistants into a massive marketplace of programmable digital workers.
Meta is not going to launch a standalone AI super app. Doing so would trigger massive antitrust lawsuits. Instead, they are quietly turning WhatsApp into the ultimate execution engine by baking Manus AI directly into your daily chats.
he era of downloading a dozen different apps to run your life is over. Meta is turning WhatsApp into a universal operating system powered by autonomous agents. Soon, you will not browse the internet; you will simply command it from your chat feed.
The era of manually pulling levers in Meta Ads Manager is over. With the two billion dollar acquisition of Manus AI, Meta is replacing human media buyers with an autonomous digital workforce. The fundamental constraint of marketing is shifting from human time to computational cost.
Direct response ads are the psychological engine of the internet. From guys in garages to aesthetic concerts, they are designed to hijack your attention. But this relentless pursuit of the click is slowly destroying the platforms we use every day.
Tech companies and game studios no longer want to build better products. They want to trap you in an ecosystem and charge you rent. The transition from innovation to extraction is the defining economic tragedy of our time.
Launching a startup often feels like going to war against a giant monopoly. Jacques Benkoski proves that you do not need a bigger army to win. You just need to study how the Allies pulled off the D-Day invasion.
The European Union regulated tech to protect its citizens. In the process, they created a hyper-specialized workforce perfectly primed for AI replacement. Meanwhile, the chaotic US market built workers who adapt faster than machines can learn.
World of Warcraft is a twenty-year-old game that still dominates culture. Their marketing team achieves this by breaking the fourth wall through genius partnerships. Leading up to the Midnight expansion, they are proving that the best gaming ads do not look like ads at all.
Traditional value investors are terrified by the current P/E ratio of the S&P 500. But the market isn't irrational. The underlying math of capitalism has fundamentally changed, rendering old valuation models completely obsolete.
Sports and war have always been two sides of the same human impulse. Now, defense contractors are treating the sports arena as their primary marketing channel. The intersection of athletic struggle and military dominance is the ultimate geopolitical flex.
