Video Games: Why the Next Generation of Parents Will Bond Better

We worry that screens create distance. But for the first time in history, parents and kids speak the same digital language. Video games aren't isolating the next generation; they are the new campfire.

Why Apple Vision Pro Failed: It’s Not the Price, It’s the Signaling

Rory Sutherland argues that early adoption is about signaling. The problem with the Vision Pro isn't that it costs $3,500; it’s that wearing it signals "isolation" rather than "status."

The Efficiency Trap: Why My North American Brain Misjudged the World

Traveling through Georgia and Thailand, I initially saw what I thought to be laziness. I was wrong. I was seeing a different currency being traded—one that my Western Operating System didn't recognize. Inspiration: Sitting in a cafe in Batumi, watching men talk on a street corner for

The Soft Power Shift: How Video Games and Food Are China’s Trojan Horse

Hollywood and Burgers conquered the world in the 20th century. Wukong and Hot Pot are coming for the 21st. The next superpower war won't be fought with missiles; it will be fought with culture.

The Salary Cap on Creativity: Why Marketers Are Paid to Be Cowards

Marketers have a "Call Option" on failure (firing) but no "Call Option" on success (equity). This structural asymmetry forces them to optimize for "Defensibility" rather than "Profit."

The Neo-Millsian Economy: Business at the Nexus of State, Military, and Corporate Power

C. Wright Mills warned us about the "Power Elite" in 1956. Today, that elite has digitized. We are witnessing the fusion of state authority and corporate profit—and it is creating the most lucrative business verticals in history.

Prof G’s Call to Unsubscribe: Why It’s Going To Hurt the Economy

Scott Galloway wants you to cancel your subscriptions to crash Big Tech. But the "Wealth Effect" means this won't hurt the billionaires; it will hurt the economy that employs everyone else.

I Hired an AI Board of Directors to Audit My Life

We are all CEOs of "The Enterprise of You," but we usually run our lives like a chaotic startup with no oversight. I asked an AI to be my Board of Directors. The results were brutal and brilliant.

We Needed AI to Fix Earth Before We Could Conquer Mars

We stopped going to the Moon because we couldn't afford it. AI and Robotics create the "Economic Surplus" we need to finally afford the stars.

SpaceX IPO: The Rising Tide That Will Lift All Satellites

The prediction markets are betting on Elon becoming a trillionaire. That math only works with a SpaceX IPO. When the giant goes public, the "Halo Effect" will reprice the entire space sector.

Apple’s Super-Cycle: First the Macs, Then the Phones

The iPhone upgrade cycle has stalled. But a new "Local AI" boom is driving massive sales of Mac Studios. This is the bridge to the real super-cycle: when Gemini forces everyone to buy an iPhone 17.

In a World Where Everyone Feels Mediocre, Incremental Advantages Become Overvalued

We are buying $50 nootropics to fix sleep ruined by $0 habits. In a culture obsessed with "optimization," we have forgotten that the biggest gains come from the boring basics, not the expensive margins.