DIGITAL & PERFORMANCE
MARKETING
CONSULTANT

AVAILABLE FOR
PROJECTS IN 2026


[email protected]

Digital & Performance Marketing Consultant

54+ Brands Managed

I am Barbaros – your reliable Professional Digital and Performance Marketing Consultant. 

This website contains a few examples of the results I delivered over the last few years to give an idea of what I can do to help your business. Explore various projects such as performance marketing, advertising, e-commerce consulting, search engine optimization (SEO), and more.

As a well-rounded digital marketer, I can help you scale your business by offering a diverse skill set in various digital marketing practices. 

+$ 0 M

Revenue Driven

+$ 0 m

Ad Budget Managed

+ 0 K

Individual Ads Launched

About Me

My Areas of Expertise

Performance Marketing

Reach your target market through popular digital ad platforms such as Google Ads, Meta Ads, Apple Search Ads, LinkedIn Ads, TikTok Ads, and more. We will identify the right platform to promote your website, app, or sales pipeline.

Marketing Automation

Technology is one of the few deflationary tools we have. We will research how to save time for your business by linking suitable tools to communicate with each other and reducing redundant tasks done by your team.

Social Media Strategies

If there were a recipe for going viral, every brand would be able to do it. Now is the best time to strategically use the world’s most powerful megaphone to connect with your audience  – because social sparks where the conversation starts.

Email Marketing

The competition for everyone’s attention is more fierce than ever. We will strategize how to expand the list of your digital pen pals while conversing with them – with excitement and without spam.

Campaign Strategies

We will cover your campaign strategy from planning to execution. Whether you wish to increase awareness, drive consideration or generate conversions, we will aim to achieve all of your target KPIs.

Digital Audit (Organic & Paid)

With so many tools and digital platforms, it can get overwhelming for businesses. We will run a digital audit to ensure that your business has all it needs to have a robust online presence.

Conversion Rate Optimization (CRO)

Increase your conversion rates for the given campaigns or landing pages. We will study how to increase your target KPIs – transactions, leads, or any other trackable actions with data and expertise. 

Search Engine Optimization (SEO)

The way we search for information constantly changes. The tricks of the old times may even harm your ranking these days. As machine learning evolves, we will evolve and grow with it.

App Store Optimization (ASO)

Your product page plays a critical role in your app’s visibility and ranking. Let's optimize your app profile to be discovered by the right users. Includes platforms such as App Store & Google Play.

eCommerce Consulting

As emails took over the physical envelopes, it was time for commerce to get digital. Whether you are selling a physical or SaaS product, we will identify the right strategy to market it.

Data & Analytics

With digitalization, it is easier to identify what works and what can be improved. We will leverage quantitative insight to maximize our probability of success. Without data, a strategy is simply intuition.

Digital Marketing

As a multidisciplinary digital marketer, the expertise and the tools to help you scale are ready for your grasp here. We will identify the right combination of paid ad campaigns and organic reach to accomplish your goals.

My Arsenal

Meet the tools I use

Successful digital marketing campaigns involve great ideas amplified by equally great technological tools. Here are some of my favourites.

Digital Ads

96%

Google Ads | Meta Ads | Apple Search Ads | Microsoft Ads | TikTok Ads | Pinterest Ads | Snapchat Ads | LinkedIn Ads

96%

Google Properties

93%

Google Analytics | Google Workspace | Google My Business | Google Data Studio | Google Tag Manager | Google Search Console

93%

eCommerce Merchant Solutions

91%

Google Merchant Center | Microsoft Merchant Center | Meta Commerce Manager | Shopify | WooCommerce

91%

Email Marketing

89%

Klaviyo | Mailchimp | HubSpot

89%

Technical SEO

89%

Ahrefs | SEMrush | Moz | Yoast | UberSuggest

89%

Content/Social Media Management

84%

Later | HootSuite | SproutSocial

84%

Flywheel Digital Inc.

Paid Growth Strategist

2025 - PRESENT

Timebomb Trading Inc.

Performance Marketing Manager

2021 - PRESENT

Quandatum

Advisor (Marketing, Product, Fundraising)

2023 - PRESENT​

The Status Bureau (Agency)

Performance Marketing Manager

2023 - 2024

Mayker Capital

Advisor (Marketing)

2022 - 2024

Omnifilm Entertainment

Digital Marketing Strategist

2022 - 2023

Blink. Digital Creative (Agency)

Digital Marketing Manager

2020- 2021

Grow with Search Inc. (Agency)

Digital Marketing Manager

2019 - 2020

My Experiences

Let's work together. I'm open for part-time/freelance

Download my CV using the button above. I will be just a message away with confidence in my ability to help your business grow or scale.

Download Resume

Let's Chat!

Share more about your goals to get the right help

I will get back to you as soon as possible

Some of the Brands Worked With

Stance

2024

Stance is a widely popular American brand that specializes in producing high-quality socks for men, women, and children. The brand’s innovative designs and materials have made it a favourite among athletes and celebrities alike.

  • PERFORMANCE MARKETING
  • CONVERSION RATE OPTIMIZATION
  • SEARCH ENGINE OPTIMIZATION
  • ECOMMERCE

Mercer

2023

Mercer Mass Timber manufactures cross-laminated timber (CLT) and glue-laminated timber (GLT) products – known for being durable, efficient, green, and affordable.

  • ON-PAGE SEO
  • OFF-PAGE SEO

Ocean's

2021

Ocean’s Seafood is a Canadian seafood company that specializes in providing high-quality, sustainably sourced seafood products to consumers and retailers across Canada, with a focus on freshness, quality, and responsible fishing practices. 

  • PERFORMANCE MARKETING
  • CAMPAIGN MANAGEMENT
  • CONTENT RESEARCH & STRATEGY
  • ANALYTICS & CONVERSION OPTIMIZATION
  • REPORTING & STAKEHOLDER MANAGEMENT

Testimonials

Their words, not mine.

JULY 24, 2024
Marketing Manager at OzTREKK

    Blair Kerr
    Blair Kerr

    Marketing Manager at OzTREKK Educational Services

    I've had the honour of working with Barbaros for about a year now in relation to our paid social media ads. He's a talented digital marketer who's adept at leveraging data with a dose of "this feels right" to bring results that satisfy both qualitative and quantitative goals. He always takes the time to ensure he really understands the business and the campaign goals, asking the right questions at the right time and making plans that are achievable within time and budget. In addition to his technical knowledge, he's a great communicator. His emails are some of the friendliest and most effective I've had the pleasure of receiving. Anyone would be lucky to have him on their team in-house or as a consultant.

    JULY 25, 2022
    Director of Distribution at Omnifilm

      Amanda June Giannakos
      Amanda June Giannakos

      Director of Distribution at Omnifilm Entertainment Ltd.

      Barbaros is not only highly effective in many areas of digital marketing, he is also a true joy to work with. He takes ownership and initiative in every task he takes on, constantly looking for opportunities to advance the business objectives. He always has an eye for the bigger picture and questions how we can make improvements as a team, always with a genuine spirit of helpfulness and humility. I highly recommend Barbaros for any project that has digital marketing needs. I’m confident that he either has the skills to take it on with confidence and competence, or would be effective in finding and managing someone who can.

      September 25, 2019
      Brand Founder & Director @ SleepGift

        Tina Ureten, MD, PhD
        Tina Ureten, MD, PhD

        Brand Founder & Director @ SleepGift

        Mert Barbaros Ozturk has been working for our start up company’s SEO project. During this project he has diverse responsibilities. He is bright, very proficient and very hard working professional. His enthusiasm for the job comes through his friendly approach and positive attitude. His organizational skills and performance can surely have huge impact on the outcome of our project. Me and my team members enjoyed working with him. I believe that Mert would be a huge asset to any employer.

        FAQ's

        Great question. The way I approach work is same as a CEO does (who has a fiduciary duty for the shareholders). The work I deliver has to provide value to the stakeholder(s) worked with. It is never a zero-sum game.

        Let's Chat!

        Share more about your goals to get the right help

        I will get back to you as soon as possible

        Latest Writing

        Performance Marketing

        Best Thing You Can Do For Your Marketing Career: Work On A Good Product (Not A Good Brand)

        September 29, 2025

        Performance Marketing,Personal,Social Media Marketing / September 29, 2025 / By : Barbaros Best Thing You Can Do For Your Marketing Career: Work On A Good Product (Not A Good Brand) If you are in marketing, you should work for a weak brand with a great product – rather than a great brand with a weak product. Get ready to hear the explanation on the best advice you can get for your marketing career.Something I wish I had known not even on day 1, but before I started my marketing career.Whether you care about stress, money, fulfillment, or all together, this will apply to every aspect of your marketing career.To be honest, the title sums it all up.But, let's unpack that a little more to ensure we are on the same page.Ready? Perfect.No matter where you are in your marketing career.While the recommendation above is best if it is taken earlier into your marketing career (as the growth will compound), it can apply to any stage of your career.If you are getting into marketing, or already have a few years under your belt, the best (I mean it) thing you can do for your marketing career is to work on a...

        Social Media

        The Unhinged Corporate Social Media Playbook: Zaria Parvez The Mastermind

        September 25, 2025

        Uncategorized / September 25, 2025 / By : Barbaros The Unhinged Corporate Social Media Playbook: Zaria Parvez The Mastermind Social Media Manager Generating Billions in Market Cap Inspiration: Following Zaria's journey over the years and her latest writing of reflecting on her growth.This one is going to be a little different than usual.Rather than an opinion piece, it will be a semi-serious analysis on the incredible show Zaria put on while managing Duolingo's social media presence.To recap the events with more detail, unlike my other posts, you will see more notes and tone from Gemini.Why Write About This?When someone is great at their craft (think Jordan with basketball, Messi with soccer, or Gates with computers), their name is often recognized.Perhaps that is due to the large viewership of sports or people hearing about the mastermind behind computers.But then.. more people are on social media than either group.Yet you won't hear about the great professionals who work in this field, because they usually amplify the voice of a brand or another figure.So, this piece goes to Zaria, and anyone else who understands social. Who is Zaria?According to Forbes, she is one of the most influential voices in corporate social media, named...

        Google

        Tariffs: The Biggest Threat to YouTube

        September 16, 2025

        Google,Technology / September 16, 2025 / By : Barbaros Tariffs: The Biggest Threat to YouTube Smart TVs Fueled YouTube's Living Room Takeover, right? Inspiration: Your TV remote sitting next to you.First of all, let's make it clear that this is not a political post that trashes tariff policy, or taken by an international commerce expert.Once again, this is a performance marketer who is trying to connect a few dots and share the process with you, the world.Ready?Great. Let's do this...  If you have a smart TV remote next to you, take a look at it.What do you see?Assuming it's not an Apple TV, you most likely see buttons for popular streaming devices like Netflix, Prime Video, and.. YouTube.Companies like Google and Amazon pay a decent amount to TV manufacturers to get their apps added to the smart TVs and the remotes that come with them.Imagine if 3rd party apps could pay extra to add a button to your iPhone's apps list, or a direct button on your phone.Pretty good deal, right?Well, as long as we have enough "prime real estate" on remotes, I guess.Okay, so what's the point here?I think by now, you can understand how the growth of smart...

        Artificial Intelligence

        Google AI/Gemini Will Help Google Win the Wearables Space: Pixel Watch Leapfrogs

        September 11, 2025

        Artificial Intelligence,Google,Technology / September 11, 2025 / By : Barbaros Google AI/Gemini Will Help Google Win the Wearables Space: Pixel Watch Leapfrogs Thanks to Google AI/Gemini and Personalized Health Coach, Google will win the wearables space Inspiration: Several attempts by Apple Fitness+ to monetize, my own need for such an agent, and the announcement of the Apple Watch 11.Alright. I wasn't going to write about this piece this week, but Apple's announcement of Watch 11 yesterday made this hypothesis even clearer.Thanks to Google AI/Gemini, Google will win the wearables space.If you are following the space, other than the specific use cases (like uses by software developers), the battle for the consumer market is being fought between ChatGPT and Gemini (even though Meta AI is growing significantly, thanks to the distribution power of Meta Platforms).So, the question is: if the wearables battle happens between Apple (with inferior Apple Intelligence) and Google, doesn't that give an advantage to Google to leapfrog?Let's talk about a few points to paint the picture.Personalized Health Coach, Powered by Google AIHere is a quick video to share what it is.https://www.youtube.com/watch?v=9Az-rDDEuT8Now, if you have tried Oura ring's personal insights, you already know how amazing these insights are.You figure...

        Artificial Intelligence

        Best Way to Work with AI: Talk to It Like a Friend

        September 9, 2025

        Uncategorized / September 9, 2025 / By : Barbaros Best Way to Work with AI: Talk to It Like a Friend Best Way to Work with AI (From a Performance Marketer and SEO Expert's Perspective) Inspiration: How people used to call the way I write as Grammarly, and my odd talent for SEO without any prior training.Alright, let's get it rolling.Before we get into the "best way to work with AI", we need to make it clear that this is not the technically best way to work with AI (as that will require domain expertise where you train your own models).By AI, we are referring to the good-old chatbots of OpenAI's ChatGPT, Meta's Meta AI and Google AI's Gemini.Ready? Great.The main reason I write this is not to pretend I know the best way to work with AI, but rather to share my experience of helping others who kept asking me the question, "Barbaros, how do I best use AI?" Like I am Sam Altman... Yet, my friends asked me about this question quite often, and they really enjoyed my reply to them.Best way to use AI? You talk to it like you would talk to a human.Wait, what? That simple?Yup. It's that...

        Performance Marketing

        If You Want To Be Great In Marketing: You Don’t Work 9 to 5

        September 4, 2025

        Performance Marketing,Personal / September 4, 2025 / By: Barbaros If You Want To Be Great In Marketing: You Don’t Work 9 to 5 If You Want to Be Great in Marketing: You Don't Work 9 to 5 Inspiration: Mark Zuckerberg's personal branding revamp, Donald Trump's podcast appearances, and Elon Musk being chronically online. The title basically says it all.If you want to be a great marketer, you don't work a 9-to-5.In fact, you can't.Most jobs can be perfectly executed by sticking to the usual office hours. Salespeople can call their prospects, as the prospects will also be working during those hours. Doctors can see their patients during office hours, as the patients (or, shall we say, customers) have no other choice.Marketers are required to work past office hours to be great at what they do.Don't get me wrong, you can be a good marketer by sticking to the usual 9-to-5. But, I am sorry to share that greatness will require you to push past those hours.To put it simply, markets don't stop functioning after your colleagues clock out of their jobs.Ironically, not to be mixed with the stock market (which basically stops at 4:00 PM), the consumer markets where marketers work...

        Personal

        Writing. But Why Now?

        August 13, 2025

        Personal / August 13, 2025 / By : Barbaros Writing. But Why Now? Are blogs even cool anymore? Inspiration: Paul Graham's Essays and Scott Galloway's discipline for writing.Time and time again, the same quote shows up in front of me: the brain is made for creating ideas, not keeping them.Perhaps it is handling many brands and ideas at once, or the biology that does its job with aging, I now realize that the accumulation of thoughts is not productive unless they are transferred to a notepad. We, at least I, am very prone to forgetting things, unless I note them down.So, here is an attempt at a notepad for me, especially as my current access to lovely Threads remains restricted, while I visit my family in Turkey (now called Türkiye, as unusual as it might be even for me to say).If you know me on a personal level, you also know that I try to keep my messages short, yet still write visibly more than an average person.Wanna hear a funny story? Even before ChatGPT got released, people used to mention that my writing "sounds like Grammarly". Fast forward into the age of AI chatbots/LLMs today, and that geeky comment...

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