Product Design
AI Is Pushing Products From Spray To Certainty
Old products sold features. AI products sell proven ROI. Defence, ads, and soon everything moves to outcome based pricing.
Technology
Title: Holograms Soon (Thanks to Smart Glasses)
True hologram messages are not arriving immediately. Processing power, optics, and battery hurdles still exist. But Meta AI glasses with digital screens already create the intermediate step. Think little notecards that can extend into 3D when glasses read a QR code.
Meta
Both Meta and Google Are Now Optimizing For Profit. This Is How They Monetize AI Fastest
Meta just added Purchase Profit. Google just launched Product Value Optimization. Same week. Same message. AI will no longer optimize for volume. It will optimize for margin. And it needs your first party data to do it.
Advertising & AI: Finance Meets Performance Marketing — Live Notes from Google Ads: Rethink Retail 2026
Google's message at Rethink Retail is clear: Best ads in the age of AI are answers. Ads = information, not creative. And for the first time, performance marketing is being managed like a P&L.
Ecommerce
Meta's New Image Templates (No Need for Third-Party Apps)
Meta just quietly shipped native Image Templates inside Commerce Manager. If you run Catalog Ads, you just watched an entire SaaS category die. No more Flexify. No more CustomPix hacks. It's all built-in now.
Artificial Intelligence
Custom Audiences Arrive in ChatGPT: The New ABM Frontier
ChatGPT Ads Manager just got its most performance-marketing feature yet: Custom Audiences. It's the same playbook that built Meta and Google Ads, now inside the AI that is eating high-intent search.
Performance Marketing
Reddit and the Index Premium: Why the S&P 500 Inclusion is a Snowball of Growth
We assume index inclusion is just a mechanical stock market event. For Reddit joining the premier American index is actually the ultimate corporate rebranding campaign that will instantly unlock billions in highly conservative advertising budgets.
Cryptocurrencies
Meta Ads Allows Stablecoin Payments
We assume corporate treasury management is boring back office accounting. By allowing advertisers to pay with stablecoins Meta just unlocked billions of dollars in dormant gaming capital and fundamentally rewired the speed of global digital user acquisition.
Productivity
Digital Marketing Agency Briefs: Use Docs, Not Sheets
We assume spreadsheets are the ultimate organizational tool for digital marketing agencies. The reality is that stuffing creative briefs into a grid completely blinds the artificial intelligence agents trying to optimize your campaigns.
Artificial Intelligence
Why Autonomous Commerce Will Fail
We assume artificial intelligence will soon autonomously buy all our groceries and manage our daily shopping. The reality is that agentic commerce is a theoretical fantasy completely blocked by unresolvable payment liability and fundamental consumer psychology.
Marketing
How Dr. PONG Hacked the Asian Beauty Market
We assume building a beauty empire requires massive venture capital and expensive shelf space at legacy department stores. Dr. PONG proved that redirecting physical retail commissions directly into decentralized affiliate networks is the ultimate growth hack for the modern consumer brand.
How Lyria 3.5 Kills Suno AI and Supercharges Ads
We assume generative audio is just a fun consumer novelty for making parody songs. Google just deployed Lyria 3.5 into Flow Music to completely suffocate independent audio startups and build the ultimate conversion engine for digital advertisers.