Meta
Google organizes the world's information. Meta connects the world's people. In the AI era, the killer app isn't a chatbot; it's a universal translator. Inspiration: Trying to use Google Translate in Southeast Asia and realizing that while it knows the words, it
Artificial Intelligence
Apple Intelligence is good at privacy, but bad at thinking. To save the iPhone upgrade cycle, Apple just outsourced its brain to Google. (This post, like many others, was originally posted in 2025, before I migrated this site from WordPress to Ghost infrastructure). Inspiration: Realizing that “Siri” is still dumb
Artificial Intelligence
We finally have a tool that can simulate the planet faster than the planet can change. This isn't just a weather forecast; it's a survival engine. Inspiration: Watching the Google WeatherNext 2 announcement and realizing it was tagged “Climate Change” for a reason. We usually talk
Artificial Intelligence
The cookie is dead. Long live the conversation. Why the next generation of ads won't just know what you clicked—they'll know who you are. Inspiration: Realizing that AI assistant knows more about your son’s development milestones than his pediatrician does. For the last 20
Personal
Stop treating AI like a search engine. Start treating it like a mirror that remembers everything you forget. Inspiration: The moment I asked my AI to roast my life choices, and it gave better advice than my therapist. For years, my relationship with AI was transactional. “Hi, I’m Barbaros.
Artificial Intelligence
The tools finally caught up to the hype. This year, we didn't just "play" with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could generate 50 high-quality ad variants in the time it used to
"Googling" is dying. To survive the Agentic Age, the world's biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s “Meta” pivot. Remember when Facebook became Meta?
Artificial Intelligence
The barrier to entry just dropped to zero. If you have an idea and a keyboard, you are now a creative agency. Inspiration: The death of the $500 web banner and my friends becoming video game characters. Let’s have an honest conversation about the first wave of AI image
OpenAI
$500B in valuation by the way, ladies and gentlemen... Inspiration: Earlier conversations on Threads and now, OpenAI introducing ChatGPT Atlas. It’s almost like the market did not learn from its past, but hey, maybe this could create another buying opportunity. Today, OpenAI introduced ChatGPT Atlas and the internet was
Economy & Markets
Smart TVs Fueled YouTube's Living Room Takeover, right? Inspiration: Your TV remote sitting next to you. First of all, let’s make it clear that this is not a political post that trashes tariff policy, or taken by an international commerce expert. Once again, this is a performance
Artificial Intelligence
Thanks to Google AI/Gemini and Personalized Health Coach, Google will win the wearables space Inspiration: Several attempts by Apple Fitness+ to monetize, my own need for such an agent, and the announcement of the Apple Watch 11. Alright. I wasn’t going to write about this piece this week,
Meta
Best Way to Work with AI (From a Performance Marketer and SEO Expert's Perspective) Inspiration: How people used to call the way I write as Grammarly, and my odd talent for SEO without any prior training. Alright, let’s get it rolling. Before we get into the “best