Meta
GenAI dropped the cost of lying to zero. Mobile games are flooding Meta with "cozy" ads for "hardcore" games. It lowers the Cost Per Install, but it breaks the user's trust in the entire ecosystem.
Marketing
Rory Sutherland is on every podcast for a reason. He isn't just telling funny stories about trains; he is on a crusade to save Marketing from the Finance department.
OpenAI
OpenAI and Google aren't building video generators to compete with Hollywood. They are building them because "Viral Content" is the cheapest Customer Acquisition Cost in history.
Marketing
Nassim Taleb calls the middle the "Valley of the Turkey." In marketing, this is where mediocrity lives. Here is how to use the Barbell Strategy to protect your downside and capture infinite upside.
Marketing
Marketers have a "Call Option" on failure (firing) but no "Call Option" on success (equity). This structural asymmetry forces them to optimize for "Defensibility" rather than "Profit."
Meta
Best Way to Work with AI (From a Performance Marketer and SEO Expert's Perspective) Inspiration: How people used to call the way I write as Grammarly, and my odd talent for SEO without any prior training. Alright, let’s get it rolling. Before we get into the “best