Marketing
Rory Sutherland: The Alchemist of Marketing
Engineers think humans are rational. We aren't. Rory Sutherland taught me that the spreadsheet can tell you the cost, but it can never tell you the value.
Artificial Intelligence
Pomelli: Google Just Built the AI Creative Director We Were Waiting For
Making one cool image with AI is easy. Building a coherent 360-degree campaign that follows brand guidelines is hard. Pomelli is the "Brand Guardrails" agent that finally solves the consistency problem.
Artificial Intelligence
Let Them Steal Your IP: Why GenAI Fan Art is the Ultimate Growth Hack
The copyright wars are over. The remix wars have begun. Smart brands aren't suing creators; they are hiring them. Inspiration: Scrolling Facebook and seeing a fan-made Batman poster that looked better than the official one, and realizing I wanted to see that movie more. When GenAI first
Economy & Markets
Lululemon Should Acquire Halfdays to Fix Its "Outdoors" Problem
Forget MIRROR. This is the acquisition that actually fits the DNA. Lululemon owns the studio; it’s time to own the slopes. Inspiration: Seeing a sea of Halfdays suits in Aspen and realizing Lululemon is completely missing the “Après” demographic. Lululemon is a beast, but they have a $500M scar:
Artificial Intelligence
Ad Personalization Will Improve: Born In The Internet Era
The cookie is dead. Long live the conversation. Why the next generation of ads won't just know what you clicked—they'll know who you are. Inspiration: Realizing that AI assistant knows more about your son’s development milestones than his pediatrician does. For the last 20
Artificial Intelligence
First BFCM with GenAI: Ad Creative Strategy in 2025
The tools finally caught up to the hype. This year, we didn't just "play" with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could generate 50 high-quality ad variants in the time it used
Google: Rebranding is Inevitable
"Googling" is dying. To survive the Agentic Age, the world's biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s “Meta” pivot. Remember when Facebook became Meta?
Marketing
Best Thing You Can Do For Your Marketing Career: Work On A Good Product (Not A Good Brand)
If you are in marketing, you should work for a weak brand with a great product – rather than a great brand with a weak product. Get ready to hear the explanation on the best advice you can get for your marketing career. Something I wish I had known not even