Geopolitics & Defence
The "Official Narrative" waits for the missile to land. The "Analyst Narrative" watches the fuel truck leave the depot. Inspiration: Watching a YouTuber analyze fuel logistics on Google Earth and predicting an invasion three weeks before the “Breaking News” banner appeared on TV. Mainstream news is
Meta
The "news" is slow. The betting markets are instant. And the reason they are so accurate is the one thing we aren't supposed to talk about: Insider Trading. Inspiration: Coffeezilla’s breakdown of how prediction markets are basically unregulated casinos, and watching the GPT-5.2 release
Meta
Google organizes the world's information. Meta connects the world's people. In the AI era, the killer app isn't a chatbot; it's a universal translator. Inspiration: Trying to use Google Translate in Southeast Asia and realizing that while it knows the words, it
Artificial Intelligence
Apple Intelligence is good at privacy, but bad at thinking. To save the iPhone upgrade cycle, Apple just outsourced its brain to Google. (This post, like many others, was originally posted in 2025, before I migrated this site from WordPress to Ghost infrastructure). Inspiration: Realizing that “Siri” is still dumb
Artificial Intelligence
We finally have a tool that can simulate the planet faster than the planet can change. This isn't just a weather forecast; it's a survival engine. Inspiration: Watching the Google WeatherNext 2 announcement and realizing it was tagged “Climate Change” for a reason. We usually talk
Artificial Intelligence
The cookie is dead. Long live the conversation. Why the next generation of ads won't just know what you clicked—they'll know who you are. Inspiration: Realizing that AI assistant knows more about your son’s development milestones than his pediatrician does. For the last 20
Personal
Stop treating AI like a search engine. Start treating it like a mirror that remembers everything you forget. Inspiration: The moment I asked my AI to roast my life choices, and it gave better advice than my therapist. For years, my relationship with AI was transactional. “Hi, I’m Barbaros.
Artificial Intelligence
The tools finally caught up to the hype. This year, we didn't just "play" with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could generate 50 high-quality ad variants in the time it used to
"Googling" is dying. To survive the Agentic Age, the world's biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s “Meta” pivot. Remember when Facebook became Meta?
Artificial Intelligence
The barrier to entry just dropped to zero. If you have an idea and a keyboard, you are now a creative agency. Inspiration: The death of the $500 web banner and my friends becoming video game characters. Let’s have an honest conversation about the first wave of AI image
Artificial Intelligence
$500B in valuation by the way, ladies and gentlemen... Inspiration: Earlier conversations on Threads and now, OpenAI introducing ChatGPT Atlas. It’s almost like the market did not learn from its past, but hey, maybe this could create another buying opportunity. Today, OpenAI introduced ChatGPT Atlas and the internet was
Smart TVs Fueled YouTube's Living Room Takeover, right? Inspiration: Your TV remote sitting next to you. First of all, let’s make it clear that this is not a political post that trashes tariff policy, or taken by an international commerce expert. Once again, this is a performance