Gaming
We assume traditional corporate personality tests accurately predict how an employee will perform under extreme pressure. In reality, the specific character role a candidate chooses in a massive multiplayer roleplaying game is a vastly superior indicator of their actual workplace psychology.
Gaming
Tech companies and game studios no longer want to build better products. They want to trap you in an ecosystem and charge you rent. The transition from innovation to extraction is the defining economic tragedy of our time.
Social Media Marketing
World of Warcraft is a twenty-year-old game that still dominates culture. Their marketing team achieves this by breaking the fourth wall through genius partnerships. Leading up to the Midnight expansion, they are proving that the best gaming ads do not look like ads at all.
Marketing
Sports and war have always been two sides of the same human impulse. Now, defense contractors are treating the sports arena as their primary marketing channel. The intersection of athletic struggle and military dominance is the ultimate geopolitical flex.
Meta
GenAI dropped the cost of lying to zero. Mobile games are flooding Meta with "cozy" ads for "hardcore" games. It lowers the Cost Per Install, but it breaks the user's trust in the entire ecosystem.
Gaming
We worry that screens create distance. But for the first time in history, parents and kids speak the same digital language. Video games aren't isolating the next generation; they are the new campfire.
Geopolitics & Defence
Hollywood and Burgers conquered the world in the 20th century. Wukong and Hot Pot are coming for the 21st. The next superpower war won't be fought with missiles; it will be fought with culture.
Geopolitics & Defence
In 2003, we thought it was just a game. In 2025, it looks like a documentary. Inspiration: Watching a news clip about drone swarms and realizing I played this exact scenario 20 years ago as the USA faction. Command & Conquer: Generals was released in 2003. Unlike its predecessors (Red
Economy & Markets
The OS war isn't over; it just changed battlefields. Valve is doing what Microsoft refused to do: building a console that is actually a PC. Inspiration: The realization that my “gaming PC” is just a glorified console that forces me to deal with Windows updates. We thought it