Performance Marketing
We assume government legislation regarding child safety will severely restrict the digital advertising economy. In reality, mandatory age verification completely purges the algorithmic data pool of useless bot traffic and drastically increases baseline conversion rates.
Augmented Reality
We assume augmented reality is strictly a productivity tool designed for indoor office environments. In reality, AR glasses will completely revolutionize outdoor recreation by gamifying the wilderness and turning hiking into a highly interactive, multiplayer experience.
Artificial Intelligence
We assume artificial intelligence will completely revolutionize digital advertising through personalized creative assets. In reality, generative algorithms are actively shifting the entire balance of ecommerce power directly toward aggregate customer reviews.
Geopolitics & Defence
We assume the collapse of the Soviet Union guaranteed permanent continental peace. In reality, Europe squandered a massive economic windfall by prioritizing bureaucratic expansion over raw industrial defense capacity.
Technology
We assume legacy insurance companies are terrified of autonomous vehicles destroying their lucrative business models. In reality, these financial behemoths will aggressively lobby for full automation to completely eliminate the unpredictable variable of human biological error.
Economy & Markets
We assume technology companies hold the ultimate leverage in the artificial intelligence revolution. In reality, the nations controlling the physical uranium supply will dictate the entire trajectory of global computing.
Personal
We assume intense standardized testing creates a highly competent and globally competitive workforce. In reality, single exam education systems completely destroy national innovation while actively driving catastrophic spikes in youth unemployment and societal depression.
Artificial Intelligence
We assume consumers want software that works perfectly out of the box with zero effort. In reality, the psychological friction of building your own artificial intelligence agent creates an emotional bond that completely eliminates platform churn.
Performance Marketing
We assume the death of third party cookies will permanently cripple digital advertising attribution. In reality, the integration of programmable stablecoins will provide advertising monopolies with a mathematically perfect conversion tracking ecosystem.
Artificial Intelligence
We assume modern networking is permanently trapped inside fragmented social media applications. In reality, the integration of artificial intelligence into wearable hardware is resurrecting the classic Rolodex as an omnipotent digital assistant.
Geopolitics & Defence
We assume Saudi Arabia buys video game publishers purely to diversify its post oil financial portfolio. In reality, acquiring a massive stake in Electronic Arts is a highly calculated deployment of cultural soft power to completely rebrand a nation.
Technology
We assume the digital firewall between the United States and China is a permanent geopolitical fixture. In reality, opening the Chinese market to Western tech monopolies would instantly trigger the greatest cross pollination of talent and capital in modern history.