Meta
The era of manually pulling levers in Meta Ads Manager is over. With the two billion dollar acquisition of Manus AI, Meta is replacing human media buyers with an autonomous digital workforce. The fundamental constraint of marketing is shifting from human time to computational cost.
Gemini
Suno AI showed us the magic of generative music. Google’s Lyria 3 just showed us the future. By integrating deep musical control into the Gemini ecosystem, Google is about to turn every YouTube user into a composer.
Artificial Intelligence
AI just lowered the barrier to entry for marketing to zero. But it also raised the "Noise Floor." In a world of infinite, average content, the only way to scale is to take the risks that the algorithm tells you not to.
Performance Marketing
OpenAI has the smartest chatbot. But Meta and Google have the smartest data. In the war for ad dollars, the company that knows who you are beats the company that just knows what you asked.
Meta
GenAI dropped the cost of lying to zero. Mobile games are flooding Meta with "cozy" ads for "hardcore" games. It lowers the Cost Per Install, but it breaks the user's trust in the entire ecosystem.
Meta
Email is crowded. SMS is spammy. WhatsApp is where your customers actually live. Meta is about to turn this chat app into the most powerful CRM on the planet.
Augmented Reality
Netflix can clone Disney+. They cannot clone Disney World. With a new CEO and an Apple partnership, Disney is about to turn its parks into the world's largest Augmented Reality game.
Artificial Intelligence
We used to search for content. Soon, content will find us. Or rather, it will be created for us. From SunoAI to Endel, we are moving from a world of "Discovery" to a world of "Contextual Generation."
Artificial Intelligence
Wall Street just told Big Tech to stop spending. The "AI Hangover" is here. Amazon and Microsoft are being punished, but Meta is surviving because Zuckerberg owns the one thing investors can't argue with: Control.
Artificial Intelligence
ChatGPT is smart, but it doesn't know you. Apple and Google own your keystrokes, your location, and your memories. They are building the "Digital Twin" that will make every other AI look like a toy.
Marketing
Nassim Taleb calls the middle the "Valley of the Turkey." In marketing, this is where mediocrity lives. Here is how to use the Barbell Strategy to protect your downside and capture infinite upside.
Artificial General Intelligence
History says the Dollar is doomed because every empire eventually collapses under debt. But history didn't account for AGI. If the US wins the intelligence race, the cycle of reserve currencies ends here.