Marketing
Marketers have a "Call Option" on failure (firing) but no "Call Option" on success (equity). This structural asymmetry forces them to optimize for "Defensibility" rather than "Profit."
Artificial Intelligence
Instagram Stories are already a diary. We just need a "Shadow Caption" to turn them from performance into reflection.
Artificial Intelligence
In the emerging world, "Edge AI" is a luxury. The real revolution is happening in the cloud, where latency is the new literacy and fiber is the new oil.
Artificial Intelligence
Text is efficient. Voice is convenient. But humans are biologically wired to trust only one interface: A Face. Inspiration: Watching my friends ignore a perfect ChatGPT answer, only to watch a 15-minute YouTube video of a guy saying the exact same thing because they trusted his face. Tech people love
Meta
They own the conversation. Now they need to own the transaction. WhatsApp isn't just a chat app; it's the operating system of global business. Inspiration: Watching a $50k deal close entirely on WhatsApp, then imagining the sales rep manually type the data into Salesforce like it’
Meta
The "news" is slow. The betting markets are instant. And the reason they are so accurate is the one thing we aren't supposed to talk about: Insider Trading. Inspiration: Coffeezilla’s breakdown of how prediction markets are basically unregulated casinos, and watching the GPT-5.2 release
Meta
Google organizes the world's information. Meta connects the world's people. In the AI era, the killer app isn't a chatbot; it's a universal translator. Inspiration: Trying to use Google Translate in Southeast Asia and realizing that while it knows the words, it
Artificial Intelligence
Apple Intelligence is good at privacy, but bad at thinking. To save the iPhone upgrade cycle, Apple just outsourced its brain to Google. (This post, like many others, was originally posted in 2025, before I migrated this site from WordPress to Ghost infrastructure). Inspiration: Realizing that “Siri” is still dumb
Artificial Intelligence
The cookie is dead. Long live the conversation. Why the next generation of ads won't just know what you clicked—they'll know who you are. Inspiration: Realizing that AI assistant knows more about your son’s development milestones than his pediatrician does. For the last 20
Artificial Intelligence
The tools finally caught up to the hype. This year, we didn't just "play" with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could generate 50 high-quality ad variants in the time it used to
Artificial Intelligence
Why the real news from Meta Connect isn't just a camera. It's the beginning of the real-world Iron Man UI. Inspiration: World of Warcraft addons, Iron Man’s Jarvis, and the Anduril EagleEye military targeting system. So, Meta Connect just happened. Everyone is talking about the
Artificial Intelligence
Best Way to Work with AI (From a Performance Marketer and SEO Expert's Perspective) Inspiration: How people used to call the way I write as Grammarly, and my odd talent for SEO without any prior training. Alright, let’s get it rolling. Before we get into the “best