Economy & Markets
Forget MIRROR. This is the acquisition that actually fits the DNA. Lululemon owns the studio; it’s time to own the slopes. Inspiration: Seeing a sea of Halfdays suits in Aspen and realizing Lululemon is completely missing the “Après” demographic. Lululemon is a beast, but they have a $500M scar:
Artificial Intelligence
The cookie is dead. Long live the conversation. Why the next generation of ads won't just know what you clicked—they'll know who you are. Inspiration: Realizing that AI assistant knows more about your son’s development milestones than his pediatrician does. For the last 20
Artificial Intelligence
The tools finally caught up to the hype. This year, we didn't just "play" with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could generate 50 high-quality ad variants in the time it used to
"Googling" is dying. To survive the Agentic Age, the world's biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s “Meta” pivot. Remember when Facebook became Meta?
Marketing
If you are in marketing, you should work for a weak brand with a great product – rather than a great brand with a weak product. Get ready to hear the explanation on the best advice you can get for your marketing career. Something I wish I had known not even