Marketing
Rory Sutherland’s Podcast Blitz: Why The Alchemist is Everywhere in 2026
Rory Sutherland is on every podcast for a reason. He isn't just telling funny stories about trains; he is on a crusade to save Marketing from the Finance department.
Augmented Reality
Disney: The Upcoming Augmented Reality Kingdom
Netflix can clone Disney+. They cannot clone Disney World. With a new CEO and an Apple partnership, Disney is about to turn its parks into the world's largest Augmented Reality game.
Technology
AI Software Selloff: The Bottleneck isn't Technology, It’s Marketing
The market is panic selling SaaS stocks because "software is free." They are wrong. AI lowers the cost of coding, which expands margins. The new bottleneck isn't building the product; it's getting anyone to care.
OpenAI
The Obsession of GenAI Tools with Content: It Is the Acquisition Engine
OpenAI and Google aren't building video generators to compete with Hollywood. They are building them because "Viral Content" is the cheapest Customer Acquisition Cost in history.
Marketing
The "Barbell Strategy" for Marketing: Why the Safe Middle is the Death Zone
Nassim Taleb calls the middle the "Valley of the Turkey." In marketing, this is where mediocrity lives. Here is how to use the Barbell Strategy to protect your downside and capture infinite upside.
Geopolitics & Defence
The Soft Power Shift: How Video Games and Food Are China’s Trojan Horse
Hollywood and Burgers conquered the world in the 20th century. Wukong and Hot Pot are coming for the 21st. The next superpower war won't be fought with missiles; it will be fought with culture.
Marketing
The Salary Cap on Creativity: Why Marketers Are Paid to Be Cowards
Marketers have a "Call Option" on failure (firing) but no "Call Option" on success (equity). This structural asymmetry forces them to optimize for "Defensibility" rather than "Profit."
Artificial Intelligence
AI to Boost Luck: The Algorithmic Luck Engine
Luck isn't magic; it's geometry. The old equation was linear. The new AI equation is exponential. Here is how to build a machine that captures opportunity while you sleep.
Artificial Intelligence
The Doorman Fallacy: Why Efficiency is the Enemy of Magic in the Age of AI
We are using AI to strip-mine "inefficiency" from the world. But as Rory Sutherland warns, we are often stripping out the value. The future belongs to "Artificial Alchemy," not just intelligence.
Marketing
Effective Executive Series: Rory Sutherland: The Alchemist of Marketing
Engineers think humans are rational. We aren't. Rory Sutherland taught me that the spreadsheet can tell you the cost, but it can never tell you the value.
Artificial Intelligence
Pomelli: Google Just Built the AI Creative Director We Were Waiting For
Making one cool image with AI is easy. Building a coherent 360-degree campaign that follows brand guidelines is hard. Pomelli is the "Brand Guardrails" agent that finally solves the consistency problem.
Artificial Intelligence
Let Them Steal Your IP: Why GenAI Fan Art is the Ultimate Growth Hack
The copyright wars are over. The remix wars have begun. Smart brands aren't suing creators; they are hiring them. Inspiration: Scrolling Facebook and seeing a fan-made Batman poster that looked better than the official one, and realizing I wanted to see that movie more. When GenAI first dropped,