Markets
There is always an opportunity in every conflict. Inspiration: China Decode podcast, How Labubus Explain China’s Global Reach You might be asking yourself, “why would a performance marketer write about global trade”. In most circumstances, you would be correct. But, once you get to a point at your marketing
Marketing
If you are in marketing, you should work for a weak brand with a great product – rather than a great brand with a weak product. Get ready to hear the explanation on the best advice you can get for your marketing career. Something I wish I had known not even
Social Media Marketing
Social Media Manager Generating Billions in Market Cap Inspiration: Following Zaria’s journey over the years and her latest writing of reflecting on her growth. This one is going to be a little different than usual. Rather than an opinion piece, it will be a semi-serious analysis on the incredible
Markets
Smart TVs Fueled YouTube's Living Room Takeover, right? Inspiration: Your TV remote sitting next to you. First of all, let’s make it clear that this is not a political post that trashes tariff policy, or taken by an international commerce expert. Once again, this is a performance
Artificial Intelligence
Thanks to Google AI/Gemini and Personalized Health Coach, Google will win the wearables space Inspiration: Several attempts by Apple Fitness+ to monetize, my own need for such an agent, and the announcement of the Apple Watch 11. Alright. I wasn’t going to write about this piece this week,
SEO
Best Way to Work with AI (From a Performance Marketer and SEO Expert's Perspective) Inspiration: How people used to call the way I write as Grammarly, and my odd talent for SEO without any prior training. Alright, let’s get it rolling. Before we get into the “best
If You Want to Be Great in Marketing: You Don't Work 9 to 5 Inspiration: Mark Zuckerberg’s personal branding revamp, Donald Trump’s podcast appearances, and Elon Musk being chronically online. The title basically says it all. If you want to be a great marketer, you don’
Warren Buffet
Are blogs even cool anymore? Inspiration: Paul Graham’s Essays and Scott Galloway’s discipline for writing. Time and time again, the same quote shows up in front of me: the brain is made for creating ideas, not keeping them. Perhaps it is handling many brands and ideas at once,