Sarah (Sally) C. M. Paine: The Historian That is About to Get Internet Popular

Leadership,Markets,Social Media / November 28, 2025 / By : Barbaros Sarah (Sally) C. M. Paine: The Historian That is About to Get Internet Popular She doesn’t have a Twitter account. She doesn’t have a podcast. But she is about to become the most important voice on your feed. Inspiration: My track record of spotting figures […]

First BFCM with GenAI: Ad Creative Strategy in 2025

Artificial Intelligence,Google,Meta,Performance Marketing,Technology / November 27, 2025 / By : Barbaros First BFCM with GenAI: Ad Creative Strategy in 2025 The tools finally caught up to the hype. This year, we didn’t just “play” with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could […]

Google: Rebranding is Inevitable

/ / By : Uncategorized / November 26, 2025 / By : Barbaros Google: Rebranding is Inevitable “Googling” is dying. To survive the Agentic Age, the world’s biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s […]

Best Thing You Can Do For Your Marketing Career: Work On A Good Product (Not A Good Brand)

Performance Marketing,Personal,Social Media Marketing / September 29, 2025 / By : Barbaros Best Thing You Can Do For Your Marketing Career: Work On A Good Product (Not A Good Brand) If you are in marketing, you should work for a weak brand with a great product – rather than a great brand with a weak […]

If You Want To Be Great In Marketing: You Don’t Work 9 to 5

Performance Marketing,Personal / September 4, 2025 / By: Barbaros If You Want To Be Great In Marketing: You Don’t Work 9 to 5 If You Want to Be Great in Marketing: You Don’t Work 9 to 5 Inspiration: Mark Zuckerberg’s personal branding revamp, Donald Trump’s podcast appearances, and Elon Musk being chronically online.  The title […]