AI is Going to be the Black Swan Event for AI (CapEx and Valuations)
Artificial Intelligence,Markets / November 28, 2025 / By : Barbaros AI is Going to be the Black Swan Event for AI (CapEx and Valuations) We are building a $1 trillion infrastructure on the assumption that everyone needs an Nvidia GPU. What happens when Google proves you don’t? Inspiration: The quiet panic in Jensen Huang’s recent […]
First BFCM with GenAI: Ad Creative Strategy in 2025
Artificial Intelligence,Google,Meta,Performance Marketing,Technology / November 27, 2025 / By : Barbaros First BFCM with GenAI: Ad Creative Strategy in 2025 The tools finally caught up to the hype. This year, we didn’t just “play” with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could […]
Google: Rebranding is Inevitable
/ / By : Uncategorized / November 26, 2025 / By : Barbaros Google: Rebranding is Inevitable “Googling” is dying. To survive the Agentic Age, the world’s biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s […]
Nano Banana Pro: Everyone Can Be a Content Creator
Uncategorized / November 21, 2025 / By : Barbaros Nano Banana Pro: Everyone Can Be a Content Creator The barrier to entry just dropped to zero. If you have an idea and a keyboard, you are now a creative agency. Inspiration: The death of the $500 web banner and my friends becoming video game characters. […]
Google AI/Gemini Will Help Google Win the Wearables Space: Pixel Watch Leapfrogs
Artificial Intelligence,Google,Technology / September 11, 2025 / By : Barbaros Google AI/Gemini Will Help Google Win the Wearables Space: Pixel Watch Leapfrogs Thanks to Google AI/Gemini and Personalized Health Coach, Google will win the wearables space Inspiration: Several attempts by Apple Fitness+ to monetize, my own need for such an agent, and the announcement of […]
Best Way to Work with AI: Talk to It Like a Friend
Uncategorized / September 9, 2025 / By : Barbaros Best Way to Work with AI: Talk to It Like a Friend Best Way to Work with AI (From a Performance Marketer and SEO Expert’s Perspective) Inspiration: How people used to call the way I write as Grammarly, and my odd talent for SEO without any […]