Meta Made Wearables Socially Acceptable. Who Wins the Industry?
Apple,Artificial Intelligence,Google,Meta,Technology / December 15, 2025 / By : Barbaros Meta Made Wearables Socially Acceptable. Who Wins the Industry? Google failed because they built a computer for your face. Meta succeeded because they built sunglasses that happen to have AI. Inspiration: Seeing a cool person wearing Ray-Bans and realizing they were recording me, and realizing […]
To Win Consumer AI, Meta Should Focus on Language
Artificial Intelligence,Meta / December 15, 2025 / By : Barbaros To Win Consumer AI, Meta Should Focus on Language Google organizes the world’s information. Meta connects the world’s people. In the AI era, the killer app isn’t a chatbot; it’s a universal translator. Inspiration: Trying to use Google Translate in Southeast Asia and realizing that […]
The Future of iPhones Depends on Google
Apple,Artificial Intelligence,Google,Technology / December 7, 2025 / By : Barbaros The Future of iPhones Depends on Google Apple Intelligence is good at privacy, but bad at thinking. To save the iPhone upgrade cycle, Apple just outsourced its brain to Google. Inspiration: Realizing that “Siri” is still dumb after 14 years, and my iPhone 13 Pro […]
Understanding (and Perhaps Fixing) Climate Change with AI: Google WeatherNext 2
Artificial Intelligence,Google,Technology / December 7, 2025 / By : Barbaros Understanding (and Perhaps Fixing) Climate Change with AI: Google WeatherNext 2 We finally have a tool that can simulate the planet faster than the planet can change. This isn’t just a weather forecast; it’s a survival engine. Inspiration: Watching the Google WeatherNext 2 announcement and […]
Ad Personalization Will Improve: Born In The Internet Era
Artificial Intelligence,Google,Meta,Performance Marketing,Social Media Marketing,Technology / December 3, 2025 / By : Barbaros Ad Personalization Will Improve: Born In The Internet Era The cookie is dead. Long live the conversation. Why the next generation of ads won’t just know what you clicked—they’ll know who you are. Inspiration: Realizing that AI assistant knows more about your […]
AI is Going to be the Black Swan Event for AI (CapEx and Valuations)
Artificial Intelligence,Markets / November 28, 2025 / By : Barbaros AI is Going to be the Black Swan Event for AI (CapEx and Valuations) We are building a $1 trillion infrastructure on the assumption that everyone needs an Nvidia GPU. What happens when Google proves you don’t? Inspiration: The quiet panic in Jensen Huang’s recent […]
First BFCM with GenAI: Ad Creative Strategy in 2025
Artificial Intelligence,Google,Meta,Performance Marketing,Technology / November 27, 2025 / By : Barbaros First BFCM with GenAI: Ad Creative Strategy in 2025 The tools finally caught up to the hype. This year, we didn’t just “play” with AI; we built our entire Black Friday strategy on it. Inspiration: Early performance surprises and the realization that I could […]
Google: Rebranding is Inevitable
/ / By : Uncategorized / November 26, 2025 / By : Barbaros Google: Rebranding is Inevitable “Googling” is dying. To survive the Agentic Age, the world’s biggest search engine needs to stop being a search engine. Inspiration: The confusion of explaining “Gemini for Workspace” to my mom, and the sheer brilliance of Mark Zuckerberg’s […]
Nano Banana Pro: Everyone Can Be a Content Creator
Uncategorized / November 21, 2025 / By : Barbaros Nano Banana Pro: Everyone Can Be a Content Creator The barrier to entry just dropped to zero. If you have an idea and a keyboard, you are now a creative agency. Inspiration: The death of the $500 web banner and my friends becoming video game characters. […]
Google AI/Gemini Will Help Google Win the Wearables Space: Pixel Watch Leapfrogs
Artificial Intelligence,Google,Technology / September 11, 2025 / By : Barbaros Google AI/Gemini Will Help Google Win the Wearables Space: Pixel Watch Leapfrogs Thanks to Google AI/Gemini and Personalized Health Coach, Google will win the wearables space Inspiration: Several attempts by Apple Fitness+ to monetize, my own need for such an agent, and the announcement of […]
Best Way to Work with AI: Talk to It Like a Friend
Uncategorized / September 9, 2025 / By : Barbaros Best Way to Work with AI: Talk to It Like a Friend Best Way to Work with AI (From a Performance Marketer and SEO Expert’s Perspective) Inspiration: How people used to call the way I write as Grammarly, and my odd talent for SEO without any […]